Because performance depends on the foundation. We build your campaigns, landing pages, tracking, and integrations once — then you only pay for confirmed consultations after launch. The onboarding covers everything required to make the system work: ads, domains, CRM/calendar routing, compliance, even tailoring our internal training to your sales process. It’s what makes performance pricing possible.

We don’t just let anyone through. Our in-house sales team eats, breathes, and sleeps custom home building and construction. Every prospect is screened for budget ($750k+ projects), scope, and timeline. Then we go further: our team calls prospects 10 minutes before the consultation to confirm they’re showing. You only pay for confirmed consultations that actually happen.

Almost none. We prospect the comms, set the consults, confirm the consults, and push everything straight into your calendar with project notes. You show up to a warm prospect who’s already educated and ready to talk building — not to a cold tire-kicker.

Custom homes naturally have longer sales cycles that vary by process and project type. But even with that reality, our clients typically see major ROI within 90 days, often in the form of signed contracts worth 6- or 7-figures. Our job is to keep your pipeline full of qualified prospects so those contracts consistently land, not just once in a while.

We don’t work with “anyone.” We only partner with established custom home builders. Our entire model is builder-specific — from the way we generate leads to the way our sales team is trained. Our salespeople are trained exclusively on consumer home building psychology so they know exactly how to qualify and nurture these prospects. Add to that localized messaging (architecture, design trends, regional cues), and you’re getting a partner that lives inside the custom home building world — not a generic agency dabbling in it.